Small and mid-sized start-ups that are interested in expanding
Learn about your customers and users and chart a map of meaning that could explain their motives for making certain decisions. Create a complete list of your buyer’s personas and user personas. Using such a map of personas, you can make more informed business and product decisions.
Identifying what has been done so far in terms of understanding customers and users
Conducting an iterative series of customer and user interviews coupling it with findings from the market research
Reporting on all the findings from the sprint and summarizing all the valid personas
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