BRAND STRATEGY SPRINT

Unite All Your Communication Efforts

WHO IS IT FOR?

A growing business that introduces new marketing, product, or sales initiatives on a regular cadence

The brand strategy sprint lasts about a week and includes two workshops with your team. At the end of the sprint, you receive a brand strategy guidebook that describes

• Your Grand Brand Narrative
  • Brand Mission
  • Brand Vision
• Core Value and Principles
• Brand Personas
  • Brand Character
  • Brand Tone of Voice
  • Brand Look and Feel
• Brand mood board

The brand strategy guidebook becomes a north star for all your communication effort and forms the foundation of your branding campaigns. Using this you can proceed to create your brand identity, marketing pages, collaterals, and sales materials.

WHEN CAN THIS SPRINT BE USEFUL

• When you ramp up your marketing and sales efforts
• When you’re introducing new products to target different target groups
• When you’re planning to tackle different markets and need a guidebook to coordinate all your marketing efforts