whylab is a mental health support service that provides online coaching and peer-to-peer support group sessions.
Bonanza Design had the pleasure of working with the whylab team on a four-week sprint to design a native application to enhance their existing services.
Bonanza Design met with whylab’s key decision makers in an Ideation and a Concept workshop. During the Ideation workshop we facilitated a Brainwriting session in order to generate as many ideas as possible; the team then grouped similar ideas into clusters, each representing a separate feature of the app. In the Concept workshop, whylab and Bonanza Design worked together to prioritise clusters thereby creating a concept that incorporated the most important features. whylab had stated that the product should be as simple as possible, whilst also keeping users engaged after their onboarding and activation (in this case, the whylab bootcamp). Simultaneously, Bonanza Design’s researchers were conducting a competitive analysis of the most important contenders in the Mindfulness and Personal Development markets.
With a solid concept in place, the team began working on the mid-fidelity prototypes: defining the architecture of the native application, developing each new feature from the clusters, and designing the layout. Bonanza Design’s creative artists and UI designer worked in tandem on two different design directions for whylab to choose between.
Once whylab had settled on the most suitable design direction, Bonanza Design set to work on constructing the high-fidelity prototype. This needed to be as true-to-life as possible so as to conduct accurate tests with real users.
By the start of the fourth and final week of the sprint, the prototype was ready to go. The team had prepared the user flows that needed to be tested and got in touch with participants. Bonanza Design’s User Researchers conducted six usability sessions, during which potential users took part in the whylab bootcamp. Feedback was recorded in real time along strict data points, allowing the team to compile a facts-based report and to iterate on the designs. At the end of the sprint, Bonanza Design presented whylab with a fully-realised and iterated product.
Bonanza Design helped an insurance company to speed up their product innovation process by implementing a dummy lean innovation sprint. They also built and tested landing pages with varied value propositions. The client was impressed with Bonanza Design's exceptional lean innovation sprint and testing capabilities. The team's excellent market-oriented practices and ability to develop custom requirements also ensured the engagement's success. Overall, the team fostered a strong collaboration.
We wanted to reinvent a workflow for our users on how to achieve a certain outcome. The goal was to have a set of well researched, well tested and well designed UIs which are achieving this desired outcome. The whole project and workflow was very effective. Bonanza has a very clear and structured workflow on how to achieve certain design outcomes and this includes a lot of research and validation. What impressed me most, is their speed and agility in this workflow. They are super fast and all meetings are highly efficient and productive.
Bonanza Design is a detail-oriented team. They take the time to understand our company and the needs of our customers to deliver tailored solutions that match both our vision and expectations. They create high-quality deliverables that truly encapsulate the essence of our company.
The internal team was delighted with the project's outcome and the insights that Bonanza Design provided throughout the engagement. The team fostered a culture of rapid iteration and delivery, which not only streamlined their workflow but positively affected the client's internal processes as well. The Bonanza Design process has set the basis for almost all our work going forward and accelerated us through several sticky, difficult product decisions to the point where we are now scrambling to catch up
Behrad is truly a one of a kind guy. He is an absolute gent, but also extremely talented and productive. We have worked with Behrad on two projects and his ability to create a coherent user journey out of an incomplete and under defined basis is nothing short of amazing. He didn't just take our vision and realise it in a UX context, but he rather made a defining contribution to that vision. All this he achieves with a modesty and manner that today is too often missing.
Behrad worked with us to design our new website. He has a good eye for design, takes feedback extremely well, and was able to work to our (typical startup) tight deadlines and exacting standards. I would recommend Behrad to other startups in need of a good designer to bring their design ideas to life.
I had the pleasure to have Behrad, as a Senior UX Designer, in my team at wefox, where he supported us with the redesign of one of our Products. Behrad takes the full ownership of the user experience and puts on his hands-on hat to get all feedback needed from the different stakeholders, in order to build a great experience to the users. Behrad has also a curious and funny character, which makes it easy for one to spend time around him.
Fulfin is a pioneering fintech company with an unmatched space in the European e-commerce sector. When a business is ready to scale, Fulfin comes in to provide them with the appropriate resources. Bonanza Design had the pleasure of working with Fulfin’s team in a four-week UX Design Sprint. During the sprint, the teams re-designed the Fulfin platform experience (a responsive web application) and user interface, as well as working on new features.
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