Nasara is dedicated to helping merchants thrive and makes customer relationships easier by moving them to Whatsapp. With Nasara, sellers can create an appealing shop front, evaluate customer interactions and set up message automation. Bonanza Design created the Nasara platform in a 6-week UX Design & Branding Sprint. The team crafted an experience that both target (sellers) and end customers (buyers) would find value in.
The first week of the project was dedicated to understanding the problem at hand, and researching potential solutions.
We commenced by researching the potential customer base, the emerging market of informal and solo entrepreneurs. Nasara would also aid larger companies to connect and track their customer base. We then performed a thorough competitive analysis of 5 competitors.
We were able to deepen our understanding of the context, needs and painpoints of the customers, by having expert interviews with merchants who may look to using the product. We created a user journey flow from one interview.
After familiarising ourselves with the customer base, we were then able to create two personas to humanise the two key customer types: sellers and buyers.
The concept phase begun with a discovery worksop with the stakeholders of Nasara. We used this opportunity to flesh out the brief, with an open discussion about the concept expectations and aspirations.
Based on our findings, we then diverged by sketching 4 concept ideas. Next we drafted low fidelity designs.
In the proceeding worksop, we presented our strongest concept, after defining the requirements of each screen. The Nasara team then shared their feedback and we were able to further clarify the approach for the features and functions of the platform.
Now that the concept was compelling, we could begin the mid-fidelity prototypes. We further clarified the functionality, layout, and structure of the platform. This week was challenging as we designed from two perspectives: the seller (direct customers) and the buyers (end customers).
We continuously improved the design by having internal feedback sessions. We also priorotised communicating with the client, to ensure our progress remained aligned with their vision.
After iterating the prototype towards it’s final form, we designed the mobile screens, to give the prototype a basic responsive design.
Our creative artist and UI designers simultaneously prepared visual design directions for the Nasara team to choose from. By working alongside eachother, we were able to achieve an efficient workflow that didn’t rely on a linear waterfall process.
To initiate the high fidelity design phase, we had the client decide on one of the three design directions established by the interface designers. Following this, we defined our branding look and feel, as well as the UI library.
We then implemented the selected visual direction to our designs, resulting in our high fidelity prototype for both web and mobile solutions.
After a productive few weeks of designing and iterating, we were able to deliver everything on time. We then hosted a show and tell for the client. The mutual satisfaction for the outcome of the project resulted in an optimistic discussion about the future developments of Nasara.
The platform will come in the form of several types of monthly and annual subscription, with features, limits and customization choices depending on the subscription.
We successfully created a robust platform that only requires a few clicks to help people build their dream business. Nasara services an informal market of solo entrepreneurs who might not find other solutions to be accessible to them.
Bonanza Design helped an insurance company to speed up their product innovation process by implementing a dummy lean innovation sprint. They also built and tested landing pages with varied value propositions. The client was impressed with Bonanza Design's exceptional lean innovation sprint and testing capabilities. The team's excellent market-oriented practices and ability to develop custom requirements also ensured the engagement's success. Overall, the team fostered a strong collaboration.
We wanted to reinvent a workflow for our users on how to achieve a certain outcome. The goal was to have a set of well researched, well tested and well designed UIs which are achieving this desired outcome. The whole project and workflow was very effective. Bonanza has a very clear and structured workflow on how to achieve certain design outcomes and this includes a lot of research and validation. What impressed me most, is their speed and agility in this workflow. They are super fast and all meetings are highly efficient and productive.
Bonanza Design is a detail-oriented team. They take the time to understand our company and the needs of our customers to deliver tailored solutions that match both our vision and expectations. They create high-quality deliverables that truly encapsulate the essence of our company.
The internal team was delighted with the project's outcome and the insights that Bonanza Design provided throughout the engagement. The team fostered a culture of rapid iteration and delivery, which not only streamlined their workflow but positively affected the client's internal processes as well. The Bonanza Design process has set the basis for almost all our work going forward and accelerated us through several sticky, difficult product decisions to the point where we are now scrambling to catch up
Behrad is truly a one of a kind guy. He is an absolute gent, but also extremely talented and productive. We have worked with Behrad on two projects and his ability to create a coherent user journey out of an incomplete and under defined basis is nothing short of amazing. He didn't just take our vision and realise it in a UX context, but he rather made a defining contribution to that vision. All this he achieves with a modesty and manner that today is too often missing.
Behrad worked with us to design our new website. He has a good eye for design, takes feedback extremely well, and was able to work to our (typical startup) tight deadlines and exacting standards. I would recommend Behrad to other startups in need of a good designer to bring their design ideas to life.
I had the pleasure to have Behrad, as a Senior UX Designer, in my team at wefox, where he supported us with the redesign of one of our Products. Behrad takes the full ownership of the user experience and puts on his hands-on hat to get all feedback needed from the different stakeholders, in order to build a great experience to the users. Behrad has also a curious and funny character, which makes it easy for one to spend time around him.
Care With Care is committed to creating high-level healthcare worldwide. In response to healthcare professional shortages, they developed a platform to facilitate recruiting and integrating highly motivated healthcare professionals from abroad. Bonanza Design developed a unique six-week UX Design & Branding Sprint during which the team would design Care With Care’s platform from two perspectives: the employees (nurses) and the employer (hospitals). On top of that, Bonanza Design undertook the complete rebranding and website design.
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Fulfin is a pioneering fintech company with an unmatched space in the European e-commerce sector. When a business is ready to scale, Fulfin comes in to provide them with the appropriate resources. Bonanza Design had the pleasure of working with Fulfin’s team in a four-week UX Design Sprint. During the sprint, the teams re-designed the Fulfin platform experience (a responsive web application) and user interface, as well as working on new features.
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