At Bonanza Design, when we onboard a new team member, we offer them these UX books to read. Each of these books helps to shape the way we work. 

These books offer remarkable and breakthrough ideas that every creative problem solver, especially User Experience Designers should not miss.


Author: Sean Ellis and Morgan Brown 


UX Books Hacking Growth


Published last 2017 as one of the bestselling business books. This mainly talks about the concept of growth hacking methodology. 

It points out that with the rapid change of this business era, we should find innovative ways that are driven by data. 

This book is perfect for startups, product managers, and marketers that want to learn how to grow their business. It teaches us the dynamic process that supports companies in fast-growing and developing a loyal customer base.

Also, this book is a must-read for UX designers who want to understand the current mechanisms by which a business reaches exponential growth.

“Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. “  -Sean Ellis 



Author: Eric Ries


UX Books The Lean Startup


This is a practical book for startup businesses on how to avoid mistakes and focus on customer-oriented results. Ries gives emphasis on the importance of building MVP, user testing and iteration are the best processes to get better results. He also designed a process called the 5 Whys to avoid common mistakes that start-ups usually do.


The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. “ Eric Ries


For UX Designers, this is a fantastic book. It teaches you how to validate business ideas in a scientific manager. So much of this book is going to impact your work one way or another.

It helps you to have a clear process of validating business ideas through research and testing. Do not miss this book especially if you’re a UX designer working in the startup scene.



Author: Tim Brown

UX Books Change by design


This book talks about the importance of Design Thinking and how it affects the modern business world. The book covers 2 parts that solely focus on defining Design Thinking and the 2nd part is why you should apply it to your business. Tim Brown points out that almost any problem can benefit from design thinking. This essentially involves taking a flexible approach to problem-solving, combining convergent and divergent thinking, and prototyping solutions.


“This book introduces the idea of design thinking, the collaborative process by which the designer′s sensibilities and methods are employed to match people′s needs not only with what is technically feasible and a viable business strategy. In short, design thinking converts need into demand. It′s a human−centered approach to problem-solving that helps people and organizations become more innovative and more creative.” Tim Brown


This book is not only for designers, this is for creative thinkers who want to use design thinking to drive innovation and new ways to businesses.

As a UX designer, you’ll go through the process of design thinking over and over in your career. Reading this book expands the mind and vision that you have for your career.



Author: Jake Knapp


UX Books Design Sprint

This book is a game changer to product teams on how to run sprints. Sprint is an excellent read with a real tangible approach to solving problems. This book offers a lot of techniques on how to properly ideate solutions, develop prototypes, and test with users. As a UX designer, this is the book for you that you have to read.

You learn a fantastic process to manage team work, and to be efficient. 

“Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now there’s a surefire way to answer these important questions: the sprint.” – Jake Knapp



Author: Donald Miller


UX books Building a story brand

How to communicate to your users and write copy is the achilles’ heel of so many UX designers. Often you see great interfaces but terrible copy. This book helps you to master the art of communication. 

Believe us after reading this book, your interfaces and prototypes will become way more engaging and relatable.

“Every day most business leaders make a mistake that costs them thousands to millions of dollars; they don’t explain clearly what it is their company does.

People buy things because they read words that make them want to buy things, and the StoryBrand Framework makes talking about your brand simple and effective.

This paradigm-shifting approach to connecting with customers gives you the ultimate competitive advantage, revealing the secret to helping customers understand the benefits of using your products, ideas, or services.

Building a StoryBrand does this by showing you how to capture your customer’s attention with clear, effective marketing messages.” – Donald Miller




Author: Behrad Mirafshar


UX books Product innovation


Straight talks about product innovation are the main takeaways of this ebook. Behrad talks about Bonanza Design design thinking process using the actual projects and cases that he has worked with. He also shares his knowledge and experience on product innovation, design and development. With his techniques and expertise he has helped many  startups improve their business and he’s sharing all of that in this ebook.

“Our tried-and-tested process has been refined through several projects. By placing necessary constraints on research and validation procedures, we arrive at actionable insights that can seriously benefit your business.” Behrad

If you are a UX designer this guidebook is for you. It will teach you how to validate your ideas, find the right process to improve your business and how to create unique designs that offer great value to your users. 


Books are still and will always be a great source of knowledge. So take time to read one of these books if you haven’t read it yet.

We don’t want to miss a good book, if you know a book that is worthy to be added on this list, let us know in the comments below.

Our community is open to everyone and feel free to join and learn with us: Design Thinking and Innovation – Only Workshops

Get you own copy of our Product Innovation Guidebook and learn Bonanza Design process.