In one of our latest blog articles, we explained the steps of our UX design process in our 2021 practical guidebook. In this article, we explore how those broad steps apply in practice with an example of a Minimum Viable Product we delivered in a short amount of time.
Last month we designed a mindfulness application in 3 weeks and delivered a pixel-perfect Minimum Viable Product (MVP) while still having fun working on it.
This article will break down our process step by step in detail while also showing our achievements.
With only 3 weeks to design a mindfulness application, we needed to make a thorough plan.
Therefore, the first step of this process is creating a roadmap detailing every step we have to take and deadlines.
Then, before officially starting the research step, we make sure the client is clear about the roadmap and that all the calendar invitations for main events were sent.
Firstly, we looked into existing research done by our client, including user interviews. It was helpful to understand the context, needs, and frustrations of our target audience.
Afterward, we analyzed 8 competitors from the mindfulness market. This analysis gives us a clear understanding of the market status quo and the common features offered by competitors.
After the research step, we can better visualize our target audience.
To help us further with this process, we created personas. It was a great way to summarize the learnings from our user research. The personas also help the rest of the team to establish empathy with the target group.
Once we identified the target audience, we started generating ideas. We held two 4-hour workshops with our team and the client strictly aimed at generating ideas. We used the brainwriting method where ideas build on top of each other to end up with a large amount of input.
Once we gathered a large pool of ideas, it was time to create a concept for our application.
Low-cost drawing is a great way to experiment with ideas while not getting too attached to those that don’t work.
Our drawings from step 5 illustrate the total experience of the app. They help us to have a complete picture of the app’s full potential as well as define the first version of it.
Some people call it Minimum Viable Product (MVP). We like to call it Minimum Lovable Experience (MLE).
We use the term MLE to emphasize a whole experience (MLE) rather than a set of features (MVP).
When the concept was finally done, we started to transform it into digital mid-fidelity prototypes.
This step was the most time-consuming part of the design process as we refined the functionality, defined the layouts, and designed each page.
Once we were confident with the prototypes, it was time to design them in perfect pixels. But before, we created a design system.
This step is especially vital if you’re working on a complex product. The design system helps to eliminate inconsistency in the design and arrive at a cohesive visual language.
After we created our design system, we could efficiently work on designing each wireframe in perfect pixels.
We then conducted 7 remote usability tests of 40 minutes each. We gave our participants 12 tasks to perform and observed their behavior and overall experience.
After conducting the usability tests, we re-watched the testing recordings and analyzed the results. We scored each task by the criteria of usability, content, and desirability.
We summarized our findings, compiled the next steps, and offered our honest impression of the results to our client.
Based on the usability testing feedback, we improved the prototypes. We prepared the assets for the development team and left detailed feedback on the interface.
We had a show and tell meeting with the client and handed over the designs.
You cannot rely solely on the results of only one sprint. Iterating this design process multiple times and baking the concept will increase your chances of success.
By each iteration, we evolve the concept and resolve the usability issues until we get to the point of being excited to release the product to a market. This is how we can deliver examples of pixel-perfect Minimum Viable Products that align with the expectations of our client and the target audience.
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