Creating a visually appealing landing page is fairly easy today. There are so many digital tools available that may even be possible for my grandmother to make one. However, creating a landing page that actually turns your visitors into customers takes more than just put together nice images and colors. This is especially important for subscription businesses that sell digital products like software as service products (SaaS).
In order for people to take the desired action we want, we need to establish trust and help dispel any doubts by answering questions they might have throughout their website visiting. Therefore, a great landing page for your business marketing website that has a very specific goal requires careful attention to several elements.
In this article, we will cover the most important factors to consider when we aim to design a high converting marketing website.
Make sure you clearly state the value you provide for people otherwise they are likely going to move on and leave.
Without clear CTAs, your prospective customers are less likely to engage with your content and more likely to leave your website
The truth is that people trust “real people” more than they do a brand, so simply saying your product works isn’t good enough, find a way to demonstrate your success.
You want to keep your website simple, so make sure the images you use are enhancing the story you want to tell.
Show your product in action using product videos, gifs, or animations.
There are six elements that should be placed above the fold to capture attention: menu, value proposition, sub-header, call to action, some kind of visuals, and social proof.
The first line is crucial, it either drives customers in or turns them away.
This is not a story about your business, this is about your customers and how their lives can get better because of your offers.
Don’t try to have everything on one page, create pages tailored to specific customer needs.
Don’t make users think, make the pricing easy to find, presenting and organizing as simply as possible to prevent decision fatigue.
Interactive content allows for a more personalized, delightful experience than simply browsing a website
Less is more. Keeping overall design simple helps users process information faster, and understand what action you expect them to take.
First impressions on the web are crucial, we relate speed to efficiency, trust, and confidence, so speed matters.
We design landing pages for major startups and companies on a weekly basis and these tips are directly the result of such endeavors. We hope that you find these tips useful to design your next B2B SaaS landing page.
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