Great products rarely arrive by accident!

In 2023, the real competitive advantage is about learning faster than your competitors; NOT shipping faster! By maximizing your learning through fast prototyping and testing, you reduce the cost of development and increase the likelihood of building the right thing while increasing delivered value to your customers.

selected clients
Great products rarely arrive by accident!

HOW WE DESIGNED A FINTECH APP
IN 5 WEEKS

  • Week 1
    Research
    1
  • Week 2
    Define
    2
  • Week 3
    Prototyping
    3
  • Week 4 & 5
    Design
    4
1
Research

1Research

Fulfin were looking to improve the user experience on their app and approached Bonanza Design with a proposal to simplify a process: applying for a loan as a small business. Bonanza Design conducted research into the fintech world in order to understand Fulfin’s position among its market competitors. The client provided us with their own research; amalgamating the two allowed for a deep understanding of the market and laid solid groundwork from which to begin the sprint. 

2
Define

2Define

The Bonanza Design team officially kicked off the project by facilitating a three-hour workshop with the Fulfin stakeholders to get a full understanding of their vision. Discussions centred on buyer personas, emphasising potential new features, and storyboarding the user journey. Fulfin’s concept to improve the user experience expanded and took shape into several new features: keeping track of a loan application; easier communication between Fulfin and their customers; a simplified process to take out multiple loans; and offering guidance to small businesses on the best loan for them.

3
Prototyping

3Prototyping

The work between Fulfin and Bonanza Design in Week 2 produced a strong foundation for Week 3. The user flows and features had been clarified from Fulfin’s original ideas and agreed upon by both teams. Bonanza Design’s iteration processes ensured that Fulfin stayed active and involved at every step. At the end of the week, Bonanza Design were able to provide four mid-level prototypes, each moving closer to Fulfin’s vision.

4
Design

4Design

Once the final mid-fidelity prototypes and UI style had been approved by Fulfin, the sprint moved on to its final stage: designing the high-fidelity screens for both desktop and mobile usage. By the end of the sprint, the team presented Fulfin with a fully-realised conception of their original idea, an app with a streamlined user journey that centred the comfort and understanding of the customer. 

YOUR DESIGN DEPARTMENT
ON A PAY-AS-YOU-GO BASIS

I have been working in the Berlin Start-Up scene since 2012, and have a wealth of experience from designing to becoming a founder. First, with Grover, a unicorn start-up offering groundbreaking tech rental services, and then with Kenjo, a revolutionary HR management software.

Some companies thrive and some fade, and often it comes down to how they are handling priorities. As a consultant, I have seen directly how product design decisions affect a business as a whole, and know first hand what it takes to succeed.

You need to excel at creating unique value for your users on a continuous basis at scale. We can guide you in how to do exactly this, and sustain it.

As a product leader, where do you want to spend your time? Recruiting and managing teams? Or iterating on your product offering to design an outstanding user experience?

Get in touch today and let Bonanza Design become your design department.

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